EAT BUTTER: I knew America was coming around! (Time Magazine)

Time Magazine Butter Cover

So there I was, wadding through my usual Sunday tasks when I got a text with an image of this week’s TIME magazine from my best friend stateside:

“Eat Butter.”

I stopped in my tracks and let out a huge “YESSSSSSS! I called it!” Exactly 2 years ago, actually almost to the day, I stood in front of a panel at London Business School pitching a business plan for an innovative butter product I developed. When asked the usual question about intended market, I stated something along these lines: ” The initial market for the product will be Sweden, as butter is a large part of the diet here thus allowing us to go directly to educating the consumer on usage, whereas in the U.S we would have the setback of prevailing ‘Anti-butter’ food culture. However, I predict that attitudes are changing, and the market will be prime in about two years time, making it the ideal time to launch on the U.S market, tapping into this new niche…” They further asked me what qualified my assumption, and the dance of doubt began… And there I was, 2 years later starring at the literal manifestation of my prediction. I’m no stranger to calling a foodie fashion trend before it comes, but this was an exemplary example… I look forward to what lies ahead, and implore anyone who wants to jump on the business bandwagon to message me. I have a plan!

Lesson of the day: Trust your intuition